Pioneering premium beauty-tech

Why should you choose Laifen Swift Premium?

Beyond hair drying

Swift Premium is a complete hair dryer and quick styler. Use the premium concentrator or the premium diffuser for your smooth, wavy, or curly look. If you need any special styling, purchase the additional styling concentrator. Dry, style and protect in one 3-5-minute session, at home, every single day.

Extra strong ionization

200M negative ions every second in a cubic cm help break down water droplets and lock in moisture deeply to kill frizz and static. The result is glossy, silky hair. Enjoy salon-grade finish after every hair drying. Give your hair the shine, the healthy look, and the silkiness that it deserves.

Laifen light ring

A soft LED light ring circles the air outlet's back and changes colour with your chosen temperature and mode, so you can read your setting at a glance without stopping mid-style. It is a quietly striking design signature on your bathroom shelf that further enhances the hair drying experience everyday.

High speed drying

A 3rd-generation 110,000RPM brushless motor drives 22.29m/s of concentrated airflow, drying short hair in around 60 seconds and most hair in about 3-5 minutes. Aerospace-grade T6061 aluminium blades, laser-calibrated for dynamic balance, deliver salon power with less heat exposure and less damage.

Protecting hair & scalp

Heat damage is the enemy, so Swift Premium measures outlet temperature up to 100 times a second and adjusts instantly, capped at a hair-safe 80°C. Intelligent thermo-control keeps the scalp comfortable, protects colour and prevents dry, brittle ends, so daily drying never costs you hair health.

Magnetic attachments

Every nozzle clicks on magnetically, so there is nothing to screw, align or force. Snap on the smooth nozzle for sleek blowouts or the diffuser nozzle for curling, then rotate it 360° mid-style with one hand. Attachments swap in a second and stay locked firmly in place while you work.

Intuitive & stylish

Controls sit exactly where your thumb lands: a single button cycles airflow, temperature and modes, with a simple switch controlling speed settings easily. The slim, balanced body in elegant finish looks almost home décor on any bathroom shelf. That's what we call effortless design.

Heat cycling mode

Laifen's signature heat cycling mode creates a special airflow that styles and fixes at the same time while being even more gentle. Cycling through 28, 50, and 80°C protects your hair and scalp, still delivers performance. It is very simple to operate, just push and hold the mode button to activate.

Extreme quiet

Quiet enough for early mornings and shared bathrooms. The brushless motor pushes its noise above 20kHz, beyond human hearing, while balanced blades, a sealed airflow path and an optimised inlet filter cut turbulence. You get roughly 59dB of soft, low-pitched sound instead of a harsh salon roar.

Ultra lightweight

Swift Premium is Laifen's light and full-power dryer, with the motor set into the handle so the balance sits in your palm rather than your wrist. Your arm stays relaxed through a long blow-dry, and the compact body and flexible cable slip straight into a drawer, gym bag or suitcase. Only 407g feels like nothing.

Your style, your colour

A great amount of options are in the lineup for Swift Premium, so that you can choose whatever colour you like, what fits your bathroom, or what simply just feels like the best choice for you. Personal care items should be personal, and we think that design with its colour is part of that.

Premium materials

Built to last long years at ten minutes of use a day. The PA6 premium nylon and GF30% glass-fiber with metallic inserts impresses with a cool, solid, genuinely premium feel. A 1,000-hour tested motor, cleanable filter and 2-year warranty stand behind every part. Find your Swift Premium!

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Check out in action

Let us show you how the Swift series hair dryers are made. The manufacturing process says it all, a true breakthrough innovation meets the highest beauty standards. Have you find your perfect match?

Which features make this amazing?

Product purpose specifications

Hair care & drying process
  • Prepare your hair, remove excess water with towel
  • Switch on the hair dryer
  • Select the mode / temperature and the speed
  • Apply styling nozzle if wanted
  • Adjust mode, temperature or speed on the go
  • Give a cool temp setting in the last secs for fixing without nozzles
  • Finish in 5 minutes with drying and styling
Key hair care technologies
  • 22.29m/s airflow for powerful drying
  • 200M negative ions every sec / cm²
  • 28-80°C temperature range to protect hair & scalp
  • Heat level cycling program for better and gentle drying
  • 100x heat sensor measurement / minute
Operation modes
  • 8 operation modes for versatility
  • 6x Base: Low and high-speed airflow at 28 / 50 / 80°C
  • 2x Heat cycling: Low and high-speed heat cycling airflow
Beyond drying options
  • Smooth hair with included premium concentrator
  • Curly and wavy hair with included premium diffuser
  • Special styling with additionally purchasable standard styling concentrator
  • Fixing with cold settings, extra styling with gentle heat
Convenience factors

Hair & scalp safety
  • Max 80°C makes hair drying gentle vs traditional 100°C
  • Heat cycling program to avoid long 80°C exposure
  • Heat sensor with precise measurements
  • Ion technology closes open hair and locks moisture
Easy operation
  • Speed switch for quick setting
  • Mode / temperature multifunctional button
  • Magnetic attachment nozzles for easy application
  • Magnetic filter cover for easy cleaning
Convenience features
  • No discomfort during hair drying
  • Extreme quiet 59dB sound, less loud than human speech
  • LED light ring for visual temperature feedback
  • Extreme lightweight for easy hold
  • 2.5m cable for convenient reach
  • Easy-folding cable for convenient usage
Time aspects
  • 1-minute short hair drying
  • 3-minute mid-long hair drying
  • 5-minute long hair drying
  • Styling time depending on needs
  • Less than 1min maintenance and storing
Basic features

Motor & power specifications
  • 1600W power at max 230V
  • Brushless high-speed motor
  • 11000RPM performance for speed
  • Gen 3 Laifen motor with 1mg dynamic balance
Materials & finishing
  • T6061 aerocraft-grade aluminium alloy blades
  • Premium nylon (PA6) with glass-fiber (GF30%) housing
  • Premium & coloured soft cable
  • Premium & coloured accessories
Size and weight
  • Net product weight: 407g
  • Full packaging weight: under measurement
  • Product size: 7.0 x 27.7 x 8.9cm
  • Full packaging size: under measurement
Warranty
  • 2-year warranty
  • Local warranty support on official channels
Other information
  • SKU code: 1HD50-G-EU-??-@@@, ? = colour, @ = configuration
  • EAN code: consult us for details

Included in the Box

  • Main product

  • 1x premium, coloured, magnetic concentrator

  • 1x premium, coloured, magnetic diffuser

  • 1x premium carry bag

110000RPM

motor

22.29m/s

airflow

8

operating modes

200M

negative ions

80°C

max heat

100x

measurement / min

1600W

power

59dB

quiet sound

407g

weight

What do our customers say?

Amaze expert advice

Our opinion

We believe on our brands and products. We think they are entitled to make your life better to the maximum level currently possible.

At Amaze, we chose to work with Laifen because it is one of the brands genuinely pushing personal care forward through engineering. Its rise in the high-speed hairdryer category has been driven by strong product development, proprietary motor technology and a clear focus on user experience. For us, Laifen is not simply another beauty appliance brand, it is a company that is making advanced technology more accessible, desirable and relevant for everyday use.

Looking at the Laifen Swift Premium, this is Laifen's highly successful range's most premium model, a hero that made Laifen famous. It established Laifen in the high-speed hair drying field as a leading player in the world.

For us, the key breakthrough is how Swift Premium combines 110,000 RPM motor performance, intelligent temperature management and ionization technology with super premium design. A great combination of hair drying innovation from Laifen.

But speed alone is not what makes Laifen special, as all Laifen hair dryers will make drying fast and extremely quiet. All Laifen hair dryers are intended to protect your hair and scalp, working at a maximum of 80°C and having the heat cycling program as Laifen's signature innovation. Laifen is committed to make hair drying an experience instead of a hassle. Just grab the lightweight hair dryer and put it to the test!

Next level care

Gentle yet powerful

Fast without damage

Shiny & silky

Laifen quality

Get official support and expert help

The Amaze guarantee

Official Laifen channels for support

If you are seeking for full support locally, please select an official channel for purchase. This way we can help with local warranty, spare parts, local language materials and many more. The following logos show official channels. It is really just not worth risking at this level.

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We are working in the field of small domestic and lifestyle appliances and we have our expertise. As an official brand distribution hub, we select the right products, the right brands. Even this device is marketed as we believe they are great fit and meet the high standards of ours.

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We are very happy if we can help you. Are you thinking to buy this device and have a lot of questions? You have the right experts at your hand now. Purchase from the official channels and get this expert knowledge and help as well even after purchase. So do we connect?

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